Privacy Policy

1. Introduction

Diamond Alley (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you use our website or engage with our services. We comply with the privacy laws and regulations of New South Wales and Australia.

2. Collection of Personal Information
2.1 Information You Provide:

When you interact with our website, place an order, or contact us, we may collect personal information such as your name, contact details, shipping address, billing information, and other relevant details necessary to fulfill your order or provide customer support.

2.2 Automatic Information:

We may also collect certain information automatically when you visit our website, such as your IP address, browser type, device information, and website usage data through cookies and similar technologies. Please refer to our Cookies Policy for more information.

3. Use of Personal Information

We may use your personal information for the following purposes:

3.1 Order Processing and Fulfillment:

To process and fulfill your orders, including shipping and delivery, and to communicate with you regarding your order status.

3.2 Customer Support:

To provide customer support, respond to inquiries, and address any issues or concerns you may have.

3.3 Marketing and Communication:

To send you promotional materials, newsletters, special offers, and updates about our products and services, with your consent where required by applicable laws.

3.4 Legal Obligations:

To comply with legal obligations, such as tax or customs requirements, and to protect our rights and interests in accordance with applicable laws.

4. Disclosure of Personal Information

We may disclose your personal information to third parties in the following circumstances:

4.1 Service Providers:

We may engage trusted third-party service providers who assist us in operating our business and providing our services, such as shipping carriers and payment processors. These service providers have access to your personal information only to the extent necessary to perform their tasks on our behalf and are obligated to protect your data.

4.2 Legal Compliance:

We may disclose personal information if required to do so by law or in response to valid legal requests, such as government authorities or regulatory bodies.

4.3 Business Transfers:

In the event of a merger, acquisition, or sale of our business assets, personal information may be transferred or disclosed as part of the transaction. We will ensure the confidentiality of your personal information and provide notice of any changes to the handling of your data.

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, loss, misuse, or alteration. However, no method of data transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

You have certain rights regarding your personal information, including the right to access, correct, or delete your data. You may also have the right to object to or restrict certain processing activities or withdraw your consent for marketing communications. To exercise these rights or for any privacy-related inquiries, please contact us using the contact details provided below.

7. Retention of Personal Information

We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve disputes.

8. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on our website, and the “Last Updated” date will indicate the latest revision.

9. Contact Us

If you have any questions, concerns, or requests regarding our Privacy Policy or the handling of your personal information, please contact Diamond Alley at: